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Graduate Programs in Franchise Management

Program Rationale

The Graduate Programs of Franchise Management have been developed to answer the growing demands of the industry sector for capable franchise executives.  The popularity of franchising as an alternative means of entry or expansion of an existing business enterprise has catapulted this industry into one of the fastest growing sector since 1980's.

The program is presented in a ladderized format to maximize the required competencies in each level in a compressed time frame.

Designed For

• Businessman with existing business, chain of businesses, or hold a planned concept as well as those who aspire to or are preparing to establish a franchise.

• Entrepreneurs who want to explore the potential of the "Franchise" business model

• Franchisees and their employees

• Any enterprising individual who aspires to, or is preparing to purchase a franchise business

Program Structure

• The Program Structure is ladderized; offerings are as follows:

• Graduate Certificate in Franchise Operations (12 units)

• Graduate Diploma in Franchise Management (12 units)

• Master in Franchise Management (Non-Thesis)

• Master of Science in Franchise Management (with Thesis) [12 units]
   

• Upon completion of each program, the students can opt to proceed to the succeeding program

• Each program develops specific competency level

• Program uses innovative teaching strategies like Problem-Based Learning (PBL)

• Subjects are in modular frame

• Experienced industry practitioners and trained facilitators comprised the core group of faculty

Competencies

• Graduate Certificate in Franchise Operations: At the end of the program, the students are able   
      to:
      -  develop business plan
      -  execute business operations
      -  identify franchisor-franchisee relationships in relation to operations
      -  become aware of the legal aspects in franchising
   

• Graduate Diploma in Franchise Management: At the end of the program, the students are able
      to:
      -  develop marketing plan
      -  apply strategic market decision to franchise companies
      -  understand financial statement, interpretation and analysis of balance sheets, income
         statements, cash flow statements and other accounting documents
      -  know the role and meet the challenges within the management of human resources
   

• Master in Franchise Management: At the end of the program, the students are able to:
      -  formulate and implement franchise organizational strategies and policies
      -  formulate research problems and relate it to real life franchise operations and management
      -  develop and implement research projects
      -  formulate alternative strategic options and address the challenges of implementation
      -  provide timely and effective decisions
   

• Master of Science in Franchise Management: At the end of the program, the students are able to:
      -  design and implement series of studies which address significant issues
      -  engage in scholarly activities that will contribute to the development of a body of knowledge
         relevant to the profession of franchise management

Program Schedule

• Pre-Graduate Program Requirement
     -  Franchise Business Concept
   

• Graduate Certificate in Franchise Operations
      -  Franchise Business Planning
      -  Franchise Legal Aspects
      -  Franchise Business Operations
      -  Franchise Relationship
   

• Graduate Diploma in Franchise Management
     -  Marketing of Branded Businesses
     -  Financial Leverage for the Franchisor/Franchisee
     -  Management of Human Resources
     -  Business Systems Development in Franchising
   

• Master in Franchise Management
     -  Franchise Strategy, Competitive Environment and Choice
     -  Environment and International Franchising
     -  Franchise Research with Statistics
     -  Work Project
   

• Master of Science in Franchise Management
     -  Thesis Direction
     -  Thesis Writing

Contact Us

Department of Entrepreneurship/Franchise Management
    Dr. Delfin Mauricio, Chairperson
    Phone Nos.: (632) 524-7686 local 278
 
    Posted August 2007